New Product Line / Design and Identity

One of our most fun design projects to date! The goal was to come up with a vintage design that would stoke the nostalgia from their longtime customers. Since this was a new product line, we weren’t bound to the traditional brand guidelines. However, we wanted to make sure it was still recognizable as Mountain House on-shelf. From there we built out the visual identity (color palette, tone/copy, hierarchy, etc.) for them to use on future campaigns.

Within the first 6-months of launching, the entire product line was sold out. Meaning over 40,000 pouches are now in the hands (or bellies) of costumers across North America.