Mountain House x GoPro Mountain Games ‘24
A game-changing year for Mountain House! We delivered a standout brand activation for Mountain House at the 2024 GoPro Mountain Games. We secured a prime booth location, managed staffing and logistics, and created engaging experiences that left a lasting impact. From hosting ambassadors and a content team to introducing a hit Sasquatch mascot and live art by John Fellows, our collective efforts ensured Mountain House had the biggest brand presence at the event.
KEY HIGHLIGHTS
Record-Breaking Sampling Event: Served over 5,000 samples throughout the weekend, making it the largest sampling event in Mountain House’s history.
Prime Booth Location: Strategically secured a high-traffic space, maximizing brand visibility and attendee engagement.
Staffing & Logistics: Managed all scheduling, staffing, and logistics for Mountain House employees and ambassadors, ensuring a smooth and efficient operation.
Ambassador & Content Team Coordination: Invited and hosted 9 Mountain House ambassadors, along with a professional content production team, to amplify event coverage.
Live Art Activation: Hired renowned artist John Fellows to create a live painting, drawing in crowds and adding a unique experiential element to the booth.
Sasquatch Mascot: Designed and introduced a custom Sasquatch mascot, which became a major hit with attendees, driving foot traffic and social media buzz.
Team Hospitality: Coordinated team dinners, event outings, and concert attendance to foster strong relationships and create a positive experience for staff and ambassadors.
Unmatched Brand Impact: Mountain House consistently achieved the largest brand presence and impact at the GoPro Mountain Games, reinforcing its leadership in the outdoor industry.
